Channel Representative – Benoni Bakery
Closing Date: 5 September 2025.
Reference Number: RCL250826-1.
Company: RCL Foods.
Location: Benoni, Gauteng, South Africa.
Job Type: Permanent.
Reports to: Regional Sales Manager
Job Overview
RCL Foods is looking for a motivated and detail-oriented Channel Representative to join the Benoni Bakery team.
The role focuses on managing daily operational requirements, supporting customers, and driving sales performance.
The ideal candidate is self-motivated, organized, and experienced in channel sales.
Minimum Requirements
Matric / Grade 12
Diploma/Degree in Sales or Marketing
Valid Code 10 Driver’s License with PDP
3–5 years’ relevant experience
Knowledge Areas
Business unit and organisational processes
Baking sector and product offerings
Sales planning and target achievement
Coaching and team leadership
Compliance, audits, and regulations
Skills Needed
Strong communication (verbal & written)
Computer literacy and reporting skills
Negotiation, presentation, and facilitation
Problem-solving and decision-making
Analytical and logical thinking
Organisational awareness and influencing skills
Interpersonal and relationship management
Key Responsibilities
Product Distribution
Ensure drivers follow optimized routes.
Plot new and existing customers on GPS.
Improve truck utilisation and efficiency.
Verify invoices against loading lists before departure.
Order Balancing
Monitor daily driver orders and returns.
Track and reduce returns through corrective action plans.
Sales Performance
Collect and review daily sales figures from drivers.
Ensure sales targets are met.
Share market intelligence and develop strategies to counter competitors.
Customer Data Management
Capture and maintain accurate customer information on accounts.
Driver Competency & Delivery Management
Train, lead, and support drivers and assistants.
Implement efficient route systems to reach all customers monthly.
Conduct performance reviews and address training needs.
Trade Pricing
Submit weekly trade price surveys.
Monitor and apply pricing strategies as per company policy.
Customer Relationship Building
Increase sales and market share in General Trade outlets.
Develop strategies to attract new customers.
Handle customer queries and complaints professionally.
Ensure merchandising meets company standards.
Act as the link between drivers and customers to ensure smooth operations.
Share key trade insights and maintain strong customer service.